Under the leadership of Nicolai Möller and Emil Lui, a 70-member team coordinates air freight shipments and related logistics in this highly demanding market. Serving as a central hub, the Hong Kong office works closely with Logwin’s branches in Shenzhen and Guangzhou. “In addition to air and sea freight, we operate our own warehouses, manage local distribution, and develop customized packaging, transport, and security solutions for our customers in the electronics, pharmaceutical, and fashion industries,” explains Nicolai Möller, Logwin Country Director China & Hong Kong.
Leading in Fashion Logistics
For several European fashion brands, the Hong Kong team manages logistics all the way to the store shelves. Twice a week, imported goods from Europe arrive by air freight at Logwin’s Hong Kong facility. Immediately upon arrival, they are transferred to the Logwin cross-docking warehouse. After consolidating the goods with items from mainland China or other Asian countries, Logwin delivers the merchandise to the customer’s shops and retail points in Hong Kong on the same day.
“In e-commerce, we often have to reach the destination airport in Southeast Asia by the next morning after receiving orders late in the evening. That’s an extremely tight time frame,” says Möller. “During peak periods such as Black Friday or special sales campaigns, shipment volumes can increase up to fivefold. We meet these challenges through early planning, securing air freight capacity, and maintaining close communication and data exchange with our customers.” To ensure simultaneous deliveries to stores worldwide during major promotions, Logwin manages e-commerce volumes via Hong Kong for export to Thailand, Singapore, Malaysia, and Cambodia, among others.
Emil Lui, Logwin General Manager Air Freight Hong Kong, heads the air freight team. She adds: “Our tailor-made IT solutions seamlessly connect all logistics processes. If deviations occur, we can respond immediately.” Customer proximity, industry expertise, and in-depth market knowledge are what set Logwin Hong Kong apart.
