"The key to success is respect"
Born in Holland, he studied in Singapore and France and then launched his career in China: Henk Westerhoek is truly international. Since 2009, the 49-year-old is Country Director Central and Northern China at Logwin. He knows that language skills are not sufficient in and of themselves to smooth the road to the Middle Kingdom.
Logwin Magazine: Mr Westerhoek, you speak six languages fluently, including two Chinese ones. What characterises a truly international business person in your mind?
Henk Westerhoek: Regardless of speaking foreign languages, I think the main issue is to respect and understand other cultures, which allows you to realise and maximise the opportunities to the benefit of the various parties concerned. I have had the opportunity to live in a variety of countries over the years and I have always made it a point to learn the language of these countries. This has brought me closer to the people and through these contacts I got a better understanding of and insight into the culture and the way its people think. Therefore, in my eyes, a real international business person is someone who can transcend borders and cultures.
Logwin Magazine: How important is the language in understanding the people and their mentality? Is it possible for someone who can only communicate in English to really come to know a country and its people?
Henk Westerhoek: In my mind, language is a tool that can help you understand the culture of the country or region in question deeper, but by itself does not guarantee understanding the essence of a people – this has to come through regular contact over an extended period of time. Therefore, yes, speaking the language brings you closer to the people, but does not guarantee an understanding of a people or a country. I have many friends who don’t speak Chinese but over the years have acquired a keen understanding of China through their interest in its history, people and country. At the same time I also know people who speak Chinese fluently, but who do not cope with the cultural differences. China is gaining its rightful place among the wealthy nations and has now moved up to be the second largest economy in the world. Considering this has been done over a time span of 25 to 30 years it is truly amazing and deserves a lot of respect. So instead of being fearful of China we should embrace its development and look at the opportunities and benefits that come with it, for us as well.
